What's Missing in RAW?

A new year, a fresh start! Why is Maximilian Bircher-Benner one of our favorite nutritionists? It's not just because he invented muesli, the ever-popular breakfast dish consisting of rolled oats, fresh fruits, and yogurt. No, we love Maximilian because in 1897, with the opening of his sanatorium, he began a movement that would later evolve into the raw lifestyle we know today. And although much has changed, Maximilian's favor of uncooked, unprocessed foods remains at the heart of the raw movement We're pleased every year when more and more people choose to better their diets by choosing only raw, organic foods; thousands of people make the switch every year, and this year, in celebration of the movement, we will be attending the Raw Living Expo. We could not be more excited! Professional chefs, exhibitors, and a green carpet gala event. Key speakers include our pal, Dan the Liferegenerator, and of course Anthony Morrocco himself, who will be giving a talk on raw hair care. Follow this link for an exclusive 10% off your ticket price. But as great as the raw movement is, many people seeking to lead the raw lifestyle often only make dietary changes. And while food is important, this change does not entirely eliminate the harmful chemicals that pervade the modern household. That's where Morrocco Method fits in. We seek to be the missing puzzle piece in the raw lifestyle. Because raw does not begin and end with food alone, and while it takes just a bit more time and effort, by examining everyday products, such as shampoos and detergents, you can drastically reduce chemical exposure and be on your way to fitter, healthier raw living.